Made an infographic to spice up the final media book

4/24/2013

The media book was looking a little bland, so I took it upon myself to create an infographic to show off some of the highlights of Atlanta in the digital space. I've made infographics before, but this was my first time putting one together from scratch. It took a while to make, but I'm pleased with the outcome!

The digital usage statistics are from Mintel, and the red numbers above the Atlanta skyline are the top 6 zip codes (based on average age and annual income of our target) that we will be microtargetting within Atlanta.

I hope the judges are as smitten with it as we are at Uppercase Media!

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Author

Kristina Cobb is a lead Strategist on the AT&T account at Hearts & Science. In her former role as a Media Planner at The Richards Group, she managed media for 5 diverse accounts: AAA, RiceSelect, Business First Bank, LifeScience Logistics, and The Pancreatic Cancer Action Network. She has a background in creative writing and graphic design, which she applies to passion projects and freelance work.

As a UT alum, she still says "Hook 'em Horns" when she notices the longhorn emblem on a passerby's shirt, but she secretly does not care who wins the football games. Although she feels quite silly when writing about herself in the third person, she recognizes that it is sometimes a necessary evil.